Even my 90 year old Grand Mother is aware that Microsoft have dominated
software products. But where have they been in search? Microsoft Live Search
handled about 9 or 10% of searches but that pales in comparison to Googles
60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft
is getting serious about search with Bing.
Bing is a stark home page focusing solely on search, as Google does, and not
a larger portal style home page like Yahoo! Many thought this might not be
the case as they could easily have built a portal, but many are excited by
the bold move to focus on search.
The web is dominated by search. The best player in this field rules the web.
Are we going to see Google get taken down by Bing a la what Google did to
Alta Vista? Probably not.... (more)
The search engines such as Google and Yahoo! provide millions of potential
customers every year for most industries. Taking advantage of this is a must
for any budding online business. But what if you just service a small local
area? Can the search engines be of advantage to you?
Of course they can. And a great way to take advantage of that is Paid
Placements or Pay Per Click advertising.
... (more)
Internet marketing, web marketing, web 2.0, social media, youtube, twitting,
SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to
market their products or services but it can all get a little confusing.
There’s a new technology out every other day. How do you use it all to
promote and sell your businesses products/services? Is it even wort... (more)
The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then... (more)
What is Web 2.0? It's not software or a new web browser. Rather it's an idea
that the web used to be (what's now called Web 1.0) marketers communicating
to consumers. They simply read and responded to what was being put out there
by marketers. Web 2.0 though is more interactive where these consumers become
more like participants adding reviews about products, blogging, tweeting and
so fo... (more)
I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.
Keith Bergelt
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