The search engines such as Google and Yahoo! provide millions of potential
customers every year for most industries. Taking advantage of this is a must
for any budding online business. But what if you just service a small local
area? Can the search engines be of advantage to you?
Of course they can. And a great way to take advantage of that is Paid
Placements or Pay Per Click advertising.
This way of using Pay Per Click ads below guarantees no wasted clicks and no
wasted money. Just the people you’re wanting to see your ad and website, in
just the right area.
Here’s how to do it:
1. Signing up for Pay Per Click accounts is easy. They obviously very
deliberately make it that way. It’s best to just start with one account
though and the mother of all pay per click facilities is Google Adwords. So
sign up there and then start with Yahoo! and he others once you’ve gone
Here's the five steps the pro's take:
1. Choose your keywords
2. Make sure you're in the search engines index
3. Get Ranked
4. Get clicked
5. Convert on your site
1. Choose you keywords
You've chosen or know your target market, now you have to get inside their
heads and think about the types of keywords they might type in to a search to
find your product/service.
Remember, there are several stages in the searchers path to a sale. They may
start with trying to find some information on the subject, then once they
know a bit more they may move into a mind set of trying to find the... (more)
The most important part of marketing is the same no matter what product or
service you're selling and no matter what medium you're using to sell that
It's to 'Define Your Prospect'.
Who are they? What do they do? What are they doing right now? What are there
habits? Dig, dig, dig. The more you can define them and even connect with who
they are and where they're at right now in their lives the easier it is to
market to them.
It makes it easier to decide what medium you should us, where you should
advertise on that medium, what time of day and so much more.
My ma... (more)
Even my 90 year old Grand Mother is aware that Microsoft have dominated
software products. But where have they been in search? Microsoft Live Search
handled about 9 or 10% of searches but that pales in comparison to Googles
60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft
is getting serious about search with Bing.
Bing is a stark home page focusing solely on search, as Google does, and not
a larger portal style home page like Yahoo! Many thought this might not be
the case as they could easily have built a portal, but many are excited by
the bold move t... (more)
What is Web 2.0? It's not software or a new web browser. Rather it's an idea
that the web used to be (what's now called Web 1.0) marketers communicating
to consumers. They simply read and responded to what was being put out there
by marketers. Web 2.0 though is more interactive where these consumers become
more like participants adding reviews about products, blogging, tweeting and
so forth about you and your business.
Web 2.0 is "We own the Internet. Play by our rules, or suffer the
Web 1.0 was for consumers and Web 2.0 is for participants...those who create