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All The Know How and How to For Any Internet Marketing Project

Peter Crean

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Top Stories by Peter Crean

Even my 90 year old Grand Mother is aware that Microsoft have dominated software products. But where have they been in search? Microsoft Live Search handled about 9 or 10% of searches but that pales in comparison to Googles 60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft is getting serious about search with Bing. Bing is a stark home page focusing solely on search, as Google does, and not a larger portal style home page like Yahoo! Many thought this might not be the case as they could easily have built a portal, but many are excited by the bold move to focus on search. The web is dominated by search. The best player in this field rules the web. Are we going to see Google get taken down by Bing a la what Google did to Alta Vista? Probably not. But it is certainly exciting to see another major player in the field of search with a serious se... (more)

Web 2.0, You're Already There

What is Web 2.0? It's not software or a new web browser. Rather it's an idea that the web used to be (what's now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive where these consumers become more like participants adding reviews about products, blogging, tweeting and so forth about you and your business. Web 2.0 is "We own the Internet. Play by our rules, or suffer the consequences". Web 1.0 was for consumers and Web 2.0 is for participants...those who create and... (more)

Small Business PPC

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can. And a great way to take advantage of that is Paid Placements or Pay Per Click advertising. This way of using Pay Per Click ads below guarantees no wasted clicks and no wasted money. Just the people you’re wanting to see your ad and website, in just the right area. Here’s how to do it: 1... (more)

Get To The Top of Google in Five Easy Steps

Here's the five steps the pro's take: 1. Choose your keywords 2. Make sure you're in the search engines index 3. Get Ranked 4. Get clicked 5. Convert on your site 1. Choose you keywords You've chosen or know your target market, now you have to get inside their heads and think about the types of keywords they might type in to a search to find your product/service. Remember, there are several stages in the searchers path to a sale. They may start with trying to find some information on the subject, then once they know a bit more they may move into a mind set of trying to find the... (more)

Convert Your Site Visitors Into Paying Customers

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline... (more)