Here's the five steps the pro's take:
1. Choose your keywords
2. Make sure you're in the search engines index
3. Get Ranked
4. Get clicked
5. Convert on your site
1. Choose you keywords
You've chosen or know your target market, now you have to get inside their
heads and think about the types of keywords they might type in to a search to
find your product/service.
Remember, there are several stages in the searchers path to a sale. They may
start with trying to find some information on the subject, then once they
know a bit more they may move into a mind set of trying to find the best deal
on the category they've decided on, then they may move into a buying mind
What words would your target use when they're looking for information in your
field, what about when they're looking to choose between providers? Do you
have a specific model no: or something they may ... (more)
Even my 90 year old Grand Mother is aware that Microsoft have dominated
software products. But where have they been in search? Microsoft Live Search
handled about 9 or 10% of searches but that pales in comparison to Googles
60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft
is getting serious about search with Bing.
Bing is a stark home page focusing solely on search, as Google does, and not
a larger portal style home page like Yahoo! Many thought this might not be
the case as they could easily have built a portal, but many are excited by
the bold move t... (more)
Small business websites get uploaded to the Internet everyday with hope in
the owner's heart, it sits there doing nothing, then it's forgotten about.
"Ah, the Internet does nothing for businesses like mine. Not my industry."
Well would you open up a retail store in a back alley in the outer suburbs
where no one ever goes and hope for people to come by without any
advertising? Probably not. You'd try and open it in a place where there was
foot traffic going by, that's why shopping malls are built. Or you'd at least
build word of mouth in your industry, or do something, anything oth... (more)
What is Web 2.0? It's not software or a new web browser. Rather it's an idea
that the web used to be (what's now called Web 1.0) marketers communicating
to consumers. They simply read and responded to what was being put out there
by marketers. Web 2.0 though is more interactive where these consumers become
more like participants adding reviews about products, blogging, tweeting and
so forth about you and your business.
Web 2.0 is "We own the Internet. Play by our rules, or suffer the
Web 1.0 was for consumers and Web 2.0 is for participants...those who create
Internet marketing, web marketing, web 2.0, social media, youtube, twitting,
SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to
market their products or services but it can all get a little confusing.
There’s a new technology out every other day. How do you use it all to
promote and sell your businesses products/services? Is it even worth it?
Well it certainly can be worth it if done correctly. We all know that the
young men behind technologies like Facebook have made millions upon millions,
and that big businesses like Chrysler ... (more)