The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then start
with...
Headline
The headline is the first thing people will see and will only read on if
it’s of interest to them. Same as with a newspaper article. However, on the
Internet the headline is even more important as if they don’t like what it
is about they will not just read another story but click the back button and
you’re done.
So what captures people’s attention? A lot of things... (more)
The search engines such as Google and Yahoo! provide millions of potential
customers every year for most industries. Taking advantage of this is a must
for any budding online business. But what if you just service a small local
area? Can the search engines be of advantage to you?
Of course they can. And a great way to take advantage of that is Paid
Placements or Pay Per Click advertising.
... (more)
What is Web 2.0? It's not software or a new web browser. Rather it's an idea
that the web used to be (what's now called Web 1.0) marketers communicating
to consumers. They simply read and responded to what was being put out there
by marketers. Web 2.0 though is more interactive where these consumers become
more like participants adding reviews about products, blogging, tweeting and
so fo... (more)
Internet marketing, web marketing, web 2.0, social media, youtube, twitting,
SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to
market their products or services but it can all get a little confusing.
There’s a new technology out every other day. How do you use it all to
promote and sell your businesses products/services? Is it even wort... (more)
Even my 90 year old Grand Mother is aware that Microsoft have dominated
software products. But where have they been in search? Microsoft Live Search
handled about 9 or 10% of searches but that pales in comparison to Googles
60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft
is getting serious about search with Bing.
Bing is a stark home page focusing solely on sea... (more)
I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.
Jacques Durand
Alf Pilgrim
Per Sjofors
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