The most important part of marketing is the same no matter what product or
service you're selling and no matter what medium you're using to sell that
product/service.
It's to 'Define Your Prospect'.
Who are they? What do they do? What are they doing right now? What are there
habits? Dig, dig, dig. The more you can define them and even connect with who
they are and where they're at right now in their lives the easier it is to
market to them.
It makes it easier to decide what medium you should us, where you should
advertise on that medium, what time of day and so much more.
My main website haydnomeagher.com is really more of a general brain explosion
of all that I think about Internet marketing. But believe me, every site I
use to actually make money is targeted to individual consumers by really
getting into their heads.
Define exactly who your prospect is, and the r... (more)
The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then start
with...
Headline
The headline is the first thing people will see and will only read on if
it’s of interest to them. Same as with a newspaper article. However, on the
Internet the headline... (more)
Announcing a new website in the 'online deal' market...ShopaMonsta.com
ShopaMonsta.com delivers an email to your inbox every other day with a great
online deal on shoes, clothing, computers, electronics, furniture, food,
wine, travel and just about anything else you can think of. The deals can be
up to 90% off what you'd normally pay in these areas.
Business is lining up to be promoted on ShopaMonsta and people are signing up
in their thousands to receive these deals.
To sign up, go to www.ShopaMonsta.com
... (more)
Internet marketing, web marketing, web 2.0, social media, youtube, twitting,
SEM, SEO, PPC...what the?
Most people can see that the internet would be, or could be, a great place to
market their products or services but it can all get a little confusing.
There’s a new technology out every other day. How do you use it all to
promote and sell your businesses products/services? Is it even worth it?
Well it certainly can be worth it if done correctly. We all know that the
young men behind technologies like Facebook have made millions upon millions,
and that big businesses like Chrysler ... (more)
Remember way back when the Internet first became popular? Its main use seemed
to be downloading videos of monkeys doing weird things and people having
accidents on their skateboards? The Internet was young and it was fun.
Then things got serious. The Internet had to get a job, move out of its
parents house and be an adult. Well, maybe its time for a mid life crisis for
the Internet. Sure, the Internet is a great tool for large companies to show
off and sell their wares. It's a great tool for small business to compete on
a local scale. It's also a great tool for people to share onl... (more)
I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.
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