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All The Know How and How to For Any Internet Marketing Project

Peter Crean

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Top Stories by Peter Crean

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you? Of course they can. And a great way to take advantage of that is Paid Placements or Pay Per Click advertising. This way of using Pay Per Click ads below guarantees no wasted clicks and no wasted money. Just the people you’re wanting to see your ad and website, in just the right area. Here’s how to do it: 1. Signing up for Pay Per Click accounts is easy. They obviously very deliberately make it that way. It’s best to just start with one account though and the mother of all pay per click facilities is Google Adwords. So sign up there and then start with Yahoo! and he others once you’ve gone thr... (more)

Build Your Own Successful Affiliate Site

An affiliate is someone who sells another businesses products or services on their behalf and/or provides leads for that business and gets paid a percentage of what is passed on or sold. You don’t have to deal with warehousing, customer complaints, pricing and so many of the other hassles of running a business and you can paid as much as 75% of the sale. No wonder so many people want to get into this game. Typically to succeed as an affiliate marketer you must have a very good informational site attracting visitors on specialized subjects with your interesting content. You have t... (more)

Bing vs Google: Microsoft Gets Serious About Search

Even my 90 year old Grand Mother is aware that Microsoft have dominated software products. But where have they been in search? Microsoft Live Search handled about 9 or 10% of searches but that pales in comparison to Googles 60% and Yahoo! at over 20% of searches. But perhaps now, finally, Microsoft is getting serious about search with Bing. Bing is a stark home page focusing solely on search, as Google does, and not a larger portal style home page like Yahoo! Many thought this might not be the case as they could easily have built a portal, but many are excited by the bold move t... (more)

The Internet's Midlife Crisis

Remember way back when the Internet first became popular? Its main use seemed to be downloading videos of monkeys doing weird things and people having accidents on their skateboards? The Internet was young and it was fun. Then things got serious. The Internet had to get a job, move out of its parents house and be an adult. Well, maybe its time for a mid life crisis for the Internet. Sure, the Internet is a great tool for large companies to show off and sell their wares. It's a great tool for small business to compete on a local scale. It's also a great tool for people to share onl... (more)

Web 2.0, You're Already There

What is Web 2.0? It's not software or a new web browser. Rather it's an idea that the web used to be (what's now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive where these consumers become more like participants adding reviews about products, blogging, tweeting and so forth about you and your business. Web 2.0 is "We own the Internet. Play by our rules, or suffer the consequences". Web 1.0 was for consumers and Web 2.0 is for participants...those who create and... (more)