Haydn O'Meagher

Even my 90 year old Grand Mother is aware that Microsoft have dominated software products. But where have they been in search? Microsoft Live Search handled about 9 or 10% of searches but that pales in comparison to Googles 60% and Yahoo! at over 20% of searches. But perhaps now,... (more)

The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do i... (more)

Here's the five steps the pro's take: 1. Choose your keywords 2. Make sure you're in the search engines index 3. Get Ranked 4. Get clicked 5. Convert on your site 1. Choose you keywords You've chosen or know your target market, now you have to get inside their heads and think ... (more)

The most important part of marketing is the same no matter what product or service you're selling and no matter what medium you're using to sell that product/service. It's to 'Define Your Prospect'. Who are they? What do they do? What are they doing right now? What are there ha... (more)

The search engines such as Google and Yahoo! provide millions of potential customers every year for most industries. Taking advantage of this is a must for any budding online business. But what if you just service a small local area? Can the search engines be of advantage to you?... (more)

An affiliate is someone who sells another businesses products or services on their behalf and/or provides leads for that business and gets paid a percentage of what is passed on or sold. You don’t have to deal with warehousing, customer complaints, pricing and so many of the othe... (more)

What is Web 2.0? It's not software or a new web browser. Rather it's an idea that the web used to be (what's now called Web 1.0) marketers communicating to consumers. They simply read and responded to what was being put out there by marketers. Web 2.0 though is more interactive w... (more)

Internet marketing, web marketing, web 2.0, social media, youtube, twitting, SEM, SEO, PPC...what the? Most people can see that the internet would be, or could be, a great place to market their products or services but it can all get a little confusing. There’s a new technology o... (more)